Digital Marketing also called online marketing is done to connect with potential customers using digital media and platforms to promote products and services.

It means using various channels like Search engines, social media, email, mobile apps, and websites, to promote a product or service. 

Digital Marketing comprises Social Media Marketing, Search Engine Optimization, Content Marketing, Paid Search, Affiliate Marketing and more.

These platforms help create brand awareness, build trust and generate sales. Digital marketing has evolved from traditional marketing ie print, broadcast, and billboards to marketing brands on an online platform.

 The transformation from traditional marketing to digital marketing has helped to reach a wider audience. Several digital marketing techniques are used to promote their products and services to increase sales.

Today, digital marketing focuses on reaching a customer with increasing conversion rates across multiple channels. The development of social media platforms like Facebook made it easier to track user data and target specific audiences.

The digital boom in India has led to transformation across various sectors and has contributed economic growth and has given a rise to new startup opportunities in sectors like e-commerce and digital marketing.

A rise in digital platforms like Amazon and Flipkart has led to evolution in the retail sector that offers consumers a wide range of products and services digitally, leading to easy accessibility and convenience to abundant customers.

Digital marketing has evolved from traditional marketing and follows the same principle but uses a digital space. It relies on consumer data i.e. achieved while a consumer shops from their website and delivers the most engaging experience to consumers. 

Following are the benefits:

• Create brand awareness
• Connect with consumers locally and around the globe
• Cost effective method as compared to traditional marketing
• Generate Leads
• Track the success of campaigns and make data driven results
• Increased engagement with customers
• Effective Targeting
• Improved conversion rate
• Offers personalized experience
• Networking opportunities available
• Analyze the market and implement strategies
• Higher Return on Investment

Digital marketing courses in India have become one of the most educational courses lately. It covers a wide range of concepts like website design and development, search engine optimization, Pay-per-click advertising, email marketing, content marketing, mobile marketing, video marketing, analytics and reporting.

Certifications on completion of the course are provided by all the digital marketing institutes in India. Comprehensive knowledge and skills are provided in the digital marketing institutes in India to students in the field of digital marketing. Students learn a wide array of topics that are essential for becoming a successful digital marketer.

Latest digital marketing tools are covered that provide them with strategic implementation delivery methods of digital marketing. A diverse skill set is developed on completing a digital marketing course that is valuable for securing job in this competitive market.

Digital marketing is nothing but implementing various innovative strategies for businesses. It helps to promote products and services digitally to cater a wider audience. Digital marketing enhances student’s creativity and makes them stand apart from the competitors in the market.

A digital marketing course will help students upgrade their skills and expand knowledge for career advancement opportunities. The digital marketing course in India is a high-yielding domain sector that by understanding latest trends and technologies students will have a competitive edge in the market while applying for a job.

So, let’s understand the various domains in Digital Marketing

1] Search Engine Optimization

Search Engine Optimization or SEO is creating content in such a way that it will rank your website on Search Engines like Google and Bing. SEO skills range from on-page optimization including website performance and content creation to off-page optimization activities like creating back links for your website and promoting content on social media platforms.

Overall, SEO is the efforts taken to organically drive and boost traffic on your website and increase the visibility of your brand. Google follows an algorithm that decides how relevant is your website and number of times the keywords is used in the content.

2] Search Engine Marketing

Search Engine Marketing is a digital marketing strategy used to enhance the visibility of website in search engine results pages (SERPs). It is alternately referred to as paid search or pay per click [PPC]

Search Engine uses complicated algorithms that ensure most relevant results are used for each search. In paid advertising sponsored ads appear on the top and on the side of search engine results pages to gain more visibility and prominence than the organic results. It is considered by many marketers as it is the most efficient way to spend for marketing of products and services.

3] Social Media Marketing

Social Media Marketing is using social media platforms to build social networks which will build a company’s brand, increase sales, and drive website traffic. It provides them with an opportunity to engage with existing and new consumers.

A data driven analytics allows marketers to track success of digital marketing campaigns. The power of SMM is led by core marketing ideas like connection, interaction, and customer data.

In the modern world, social media platforms like Facebook and Instagram have transformed the way we connect and have influenced consumer behavior by fostering interaction through promoting content.

4] Content Marketing

Content Marketing is the approach of creating and distributing valuable content to customers and attracts your target audience. The purpose of content marketing is to build awareness and increase engagement with customers.

It revolves around the concept of understanding the needs, interests and content that is relatable to them. Quality content can be delivered in the form of articles, blogs, videos, podcasts etc.

Implement a consistent marketing strategy that aligns with the marketing goals of your business and distributes the content through various platforms of social media to reach target audience effectively.

5] Email Marketing

Email marketing is a form of digital marketing that uses email to connect with customers, create brand awareness, build customer loyalty and promote products and services. It is considered as a low cost tool but has high impact in increasing customer engagement.

It is a popular mode of online communication and has the ability to reach a larger audience with just a click that makes email a relatively cheaper mode of digital marketing with high impact.

Digital marketers use a variety of newsletters to inform recipients about upcoming events, promoting holiday sales, offering discount on sales and more to attract the customers. A thoughtful digital marketing campaign will attract new customer and retain the existing ones with relevant and well-timed emails.

6] Affiliate Marketing

Affiliate Marketing is a process in which a company compensates to third party for generating sales to their products or services. The third part is affiliates who are given commission for promotion.

This became popular when Amazon practiced this by creating affiliate marketing program wherein the bloggers and influencers posted links on the Amazon Page for reviewing or discussing about a product or service.

 7] Influencer Marketing

Influence marketing is a form of marketing that involves recommending products by popular social media users or influencers to promote brand’s product or services. It enables companies to collaborate with individual who have an influence on customers for increased brand exposure.

An advantage of using influencer marketing is that it is cost effective and attracts quality leads. By launching influencer campaigns you can reach people who are actually interested in the products and services you offer.

It is a great way to boost brand awareness as it gets you immediate awareness about the products and services from influencers having million of followers. Choosing the right influencer for branding gets you the most out of it.

There is no qualification as such for pursing digital marketing course for most of best digital marketing institutes in India. Minimum eligibility is graduation from any institute or university recognized by the Government.

A bachelor’s degree from any field like management, commerce, finance, arts is mandatory for most of digital marketing institutes in India. Some digital marketing courses in India also accept diploma holders or those having work experience.

A] Choose a recognized and reputed digital marketing institute in India who are experienced in this industry to start your digital marketing career in the right track. Look for accreditations of the institute whether it provides quality education and meet industry standards.

B] Experience of faculty members impacts the learning journey of candidates. It is one of the most important factors to be considered while joining the best digital marketing institute in India. A reputed institute will have trainers or Professionals that impart a practical earning approach.

An updated curriculum that should cover latest digital marketing concepts and skills alike Search Engine Optimization, Social Media Marketing, Content Creation, analytics, and more

C] It won’t be possible for every student to join the best digital marketing institute in India physically. An institute should provide flexible learning options such as online learning courses by professional experts so that we get to learn at their own pace.

D] One must look for institutes who provide 24*7 accesses to course materials, personalized mentorship to support learning journey of students. A supportive learning environment will help candidates seek interaction with instructors and make learning an engaging experience.

If you are looking to pursue a career in digital marketing you should acquire

Basic soft skills like strong communication as it will be required for communicating, collaborating and engaging with clients. It also includes solving problems creatively and adapting to the changing work scenarios.

Some essential digital skills like using devices like laptop for personal work and tasks, communicating using email, social media. You are expected to know the basic working MS Excel, MS PowerPoint and MS Word

Career opportunities in digital marketing have emerged as many students from diverse backgrounds choose the digital marketing courses in India as it has become lately popular in the digital world.

This digital marketing industry is evolving and growing as more digital platforms and technology is innovated. It offers ample of career opportunities for students and professionals from technical to non- technical backgrounds. 

Following are the designations:

1. Digital Marketing Specialist 
2. Content Strategist
3. Social Media Manager
4. SEO Specialist
5. PPC Specialist
6. Email Marketing Specialist
7. Digital Marketing Analyst
8. E-commerce Manager
9. Inbound Marketing Manager
10. Freelance Digital Marketer
11. Marketing Automation Specialist
12. Brand Manager

Placement support is provided by some of the best digital marketing institutes in India where the institutes have partnership with top companies and agencies in the industry. Tie-ups with different institutes and agencies help to connect you with major openings in agencies.

100% Placement Assistance is granted to students where we guide candidates on interview preparation, cracking interview, handling clients and are trained for all the skills required for excelling in your job.

Securing a job in this digital marketing field depends on two  parameters –

1] Choosing the right digital marketing institute

 The knowledge, skills and trainings you received in the institute is an important factor. The applied knowledge you studied will be applied while you work in an actual company or agency of digital marketing. High-quality training and practical approach to learning that covers latest digital marketing concepts used by digital marketers keeps you ahead of other students.

The digital marketing institutes in India from which you pursue this course have education quality and ethical standards in training programs. Certifications provided by a recognized organization gives students resume an edge amongst other candidates.

2] Depends on Individual Candidate

It depends on person’s capabilities and skills of students to crack an interview and handling real work of brands. The skill you and knowledge you possess for applying into work , your problem solving skills, adaption to changing work scenarios are some of the main factors.