Post Graduation in Digital Marketing in India provided by EDIIFY which provides you 100% Practical knowledge. So that students gain real-world industry experience, EDIIFY offer both online and offline courses with flexible class schedules and a 100% placement guarantee. EDIIFY offers over 100+ modules and has over 10+ years of experience in this field. The Faculty of Digital Marketing prof is highly skilled, and they use the most up-to-date technology and tools based on market demand.

EDIIFY Digital Marketing Institute also provides students with training on live projects by assigning them assignments and tasks. If you’re looking for the best Post Graduation in Digital Marketing, EDIIFY is your perfect choice. EDIIFY is one of the best Institute for Post Graduation Digital Marketing in vashi, thane, navi mumbai, nalasopara and many more

The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. Nowadays, almost every business wants to go online and improve its online presence. As a result, more and more digital marketing experts are being sought to assist them with their online marketing strategies. Today, the majority of customers buy products online, so the channels of marketing for these products have shifted primarily to online media. This has resulted in a high demand for trained and qualified digital marketing professionals to develop sound marketing strategies and boost firm revenue. A digital marketing course is now equivalent to a college degree, and obtaining a digital marketing certification almost guarantees you a good job.

1. WordPress

WordPress is a website design software. WordPress is the most user-friendly website management tool available today, as well as the most powerful Website Content Management System. Why WordPress is used for Digital Marketing Many people, businesses, and organizations prefer it because it meets their site objectives. The website is simple to use, practical, and convenient, especially for new businesses. WordPress relies heavily on digital marketing.

2. SEO (Search Engine Optimization)

SEO is essential for websites and blogs that rely on Search Engine Optimization Traffic. Although it is a lengthy and complicated process that is difficult to master, you can still improve your site’s Search Engine Ranking with a few simple steps. Change your meta-tags and titles frequently and correctly. Optimize your site for keywords and keyword phrases related to the services and products you sell, as these are the words that people will use to find your site. Make sure to optimize all of your site’s images and videos, as well as some of the text. If your website includes streaming videos, make sure to optimize them as well.

3. SEM (Search Engine Marketing)

SEM is a type of Internet Marketing that involves promoting our company by increasing its visibility in Google Search pages via paid advertisements. So, in order to rank our website, we pay Google per click. When you search your query on search engines like Google, you will see some results with the word “Ad” written at the top of the page. These are the paid results of Search Engine Marketing.

4. Content Marketing

Another important aspect of digital marketing is content marketing/writing. Everything that focuses on creating, publishing, and distributing content for targeted audiences online is referred to as content marketing. Profitable customers are generated by valuable content. In addition, certified content that is beneficial to your users. Content is and always will be king. Content marketing is the creation of content such as blogs, videos, photos, and so on and sharing it on various platforms for awareness, promotion, lead generation, and new customer acquisition. You will never respond to customers if you do not have a good content strategy. As a result, you must be much stronger on this one.

5. Social Media Marketing

Social Media Marketing is the promotion of a product or service through the use of a social media platform. Every day, 3.2 billion people use social media. It’s a massive platform for people. Among the numerous social media platforms, a few of the most important players, such as Facebook, Twitter, Instagram, and others, play a critical role in promoting your business globally.

This is possibly the best way to capture the attention of the majority of your target audience and reach out to a larger one with a Social Media Platform.

6. E-Mail Marketing

Email marketing is the act of sending a message via email to a group of people. Every email sent to a potential or current customer could be considered E-Mail Marketing in the broadest sense. According to email marketing statistics, at least 281 billion emails were sent and received each day in 2018. In addition, 49% of people open their emails on their mobile device. As a result, it is a very standard and much-needed approach in today’s industry. It aids in maintaining customer relationships and gaining their trust. In general, email marketing is important in digital marketing.

1. Global Reach

A very small local business owner has the ability to reach an international audience with an online store. Online accessibility has opened many growth opportunities for businesses to explore global reach and visibility. This combination is a great opportunity for any business.

2. Local Reach

Global reach is a significant advantage of digital marketing. It also improves local visibility, local seo and locally targeted can be beneficial for companies which are trying to get more customers to come to the door which is important if your business releases to nearby customers.

3. Multiple Strategies

BUSINESS TO BUSINESS that is interested in gaining international leads may have a totally different strategy than a BUSINESS TO CUSTOMER local business selling clothes. The key is always to analyze the result. There are different strategies digital marketing companies can benefit more easily with content marketing and SEO.

4. Easy to Learn

There are many aspects of digital marketing that you need to learn. It gets more complex from the nature of the goal. It is all a matter of finding the right strategy that works for your business.

5. Lower Cost

Most of these strategies won’t even cost anything at all to start with SEO , social media however every form digital marketing not suitable for every business some may even have more costs than others whether you want to promote your business locally or internationally

6. Gain Brand

Popularity Today, there are hundreds or thousands of brands present online, all of them working for their brand popularity. If the brand credibility is quick and sustainable,it would be via the internet . Useful and interesting content helps a company to build the trust of their customers as well as industry experts.

7. Target

Right Audience Nowadays it is easier to segment the right audience because digital marketing platforms allow you to target a specific audience with the access of online tools. So we can keep track of the likes and dislikes of the audience with their information so we can offer them specific services or products.

8. Engage

the Customer at Every Stage Because of digital marketing it has become easy to track customers at everys step from their product search to product feedback. Customers see an ad online, they search and compare prices on different sites then place their order with coupon code special offers that enhance their online purchasing experience and after reaching the product their valuable feedback. With the help of digital marketing we can track the entire online buying journey of customers

1. B2B

Digital Marketing Your digital marketing initiatives will probably be focused on online lead generation if your organization is business-to-business (B2B), with the ultimate objective being for a lead to speak with a salesperson.

2. B2C

Digital Marketing Depending on the pricing point of your products, if your business is business-to-consumer (B2C), your digital marketing activities will likely aim to draw customers to your website. without ever having to speak to a salesperson, you can get them to buy via your website.

Digital marketing helps you reach a larger audience than you could through traditional methods and target the prospectus who are most likely to buy your product or service. There are few many benefits of digital marketing

● You should concentrate your efforts on prospects who are most likely to buy your goods or services. ● its most cost – effective than outbound marketing methods

● Digital marketing is measurable

● You can engage audience at every stage with digital marketing

● You can increase your conversion rate and lead quality with digital marketing.

As a digital marketer you can explore various career opportunities. Not only can you do a 9 to 5 job but you can also explore more like a freelancer or become a full time youtuber and also open your business. So Let’s discuss the different digital marketing career options that can grab your most attention.

● Digital Marketing Manager

● Search Engine Optimizer (seo executive)

● Social Media Marketing Expert

● Content Marketing Manager

● Search Engine Marketer

● Copywriter

● Conversion rate optimizer

● Inbound Marketing Manager